Project Overview
Role : UX/UI Design
Tool:
Figma
SRMACS – Empowering Customers of Srikara Cooperative Society
Creating a mobile experience that turns complex finance into simple, everyday actions 💡📱
SRMACS is the official customer app of Srikara Cooperative Society, built to digitize loan management for users across India. The app simplifies complex financial data, enabling customers to easily track loans, repayments, and collections from their phones.
As the UX/UI Designer, I collaborated over 12 weeks to design a seamless experience across Android and iOS. Our focus was on accessibility, trust, and reducing the need for in-person support—ensuring every user, regardless of digital literacy, could confidently manage their financial journey.
Overview
Working on the SRMACS mobile app was a defining experience, where I designed a platform that
simplifies loan management and builds digital trust. Collaborating with the development and operations teams, I focused on creating a seamless, intuitive, and accessible experience that empowers customers
Problem
Customers face challenges with fragmented onboarding and payment processes spread across agents, offices, and apps. Manual approvals and dependency on agents lead to delays, confusion, and lack of real-time clarity. This creates gaps in transparency, consistency, and user trust throughout the loan and account creation journey.
Goal
To design a unified mobile experience that streamlines onboarding, simplifies KYC and payments,
reduces agent dependency, and delivers real-time updates. The goal is to create a transparent,
efficient, and self-service platform where customers can confidently complete their financial journey end-to-end — from onboarding to repayment — with minimal friction.
Overview
Working on the SRMACS mobile app was a defining experience, where I designed a platform that
simplifies loan management and builds digital trust. Collaborating with the development and operations teams, I focused on creating a seamless, intuitive, and accessible experience that empowers customers
Problem
Customers face challenges with fragmented onboarding and payment processes spread across agents, offices, and apps. Manual approvals and dependency on agents lead to delays, confusion, and lack of real-time clarity. This creates gaps in transparency, consistency, and user trust throughout the loan and account creation journey.
Goal
To design a unified mobile experience that streamlines onboarding, simplifies KYC and payments,
reduces agent dependency, and delivers real-time updates. The goal is to create a transparent,
efficient, and self-service platform where customers can confidently complete their financial journey end-to-end — from onboarding to repayment — with minimal friction.
Overview
Working on the SRMACS mobile app was a defining experience, where I designed a platform that
simplifies loan management and builds digital trust. Collaborating with the development and operations teams, I focused on creating a seamless, intuitive, and accessible experience that empowers customers
Problem
Customers face challenges with fragmented onboarding and payment processes spread across agents, offices, and apps. Manual approvals and dependency on agents lead to delays, confusion, and lack of real-time clarity. This creates gaps in transparency, consistency, and user trust throughout the loan and account creation journey.
Goal
To design a unified mobile experience that streamlines onboarding, simplifies KYC and payments,
reduces agent dependency, and delivers real-time updates. The goal is to create a transparent,
efficient, and self-service platform where customers can confidently complete their financial journey end-to-end — from onboarding to repayment — with minimal friction.
My Role
As part of a focused two-member design team, I led the experience strategy, component structuring, and visual direction for the SRMACS mobile app while mentoring a junior designer. Together, we designed layout systems, wireframes, and high-fidelity screens that reflected Srikara Cooperative Society’s values of trust, transparency, and simplicity. Collaborating closely with product and development teams, we ensured the design vision was consistently executed and user-centric decisions guided the project.
Project Brief
Srikara Cooperative Society is a community-driven financial institution serving individuals and small businesses in India, known for its transparent and accessible services, Srikara aims to empower customers through responsible lending and savings.
To support its growing user base, we designed SRMACS, a mobile app that digitizes key services—allowing users to track loans, view payments, and manage their finances on the go.
⚡️ The Challenge: Simplifying finance for semi-digital users
The app needed to be clear, trustworthy, and easy to use for customers with limited digital experience—while aligning with Srikara’s values and operational structure.
Observation
75% User Preferred Mobile
Most customers chose the app over in-person visits for managing loans and payments.
65% First-Time Digital Users
A large portion of users were new to financial apps, highlighting the need for intuitive design.
75% Engaged with Reminders
Payment notifications significantly improved on-time repayment behavior.
Result
After multiple feedback rounds and iterations, we launched the SRMACS app—designed to be clear, accessible, and user-friendly. It offers a seamless experience across Android and iOS, allowing users to track loans, repayments, and collections with ease.
Seeing the app go live and actively used by customers was incredibly rewarding. The design not only simplifies financial management but also reflects Srikara’s core values of transparency and trust.
View here : https://apps.apple.com/us/app/srmacs/id6737453587
Impact
The launch of the SRMACS app led to significant, measurable improvements in both user behavior and business outcomes. By designing for clarity and simplicity, we directly influenced key performance indicators:
60% Faster Task Completion
Simplified flows helped users quickly access loan details and history.
85% User Satisfaction
Intuitive navigation and transparent data built trust and confidence.
70% Increase in On-Time Payments
Clear repayment reminders and schedules encouraged timely behavior.
Stronger Digital Adoption
First-time users adapted easily, reducing dependency on branch visits and agents.
Takeaways
🤝 Design-to-Development Handoff
:
I ensured a smooth handoff by keeping Figma files organized, naming layers clearly, and sharing detailed specs—helping developers efficiently implement the design across both Android and iOS.
🌟 Practice Makes Progress:
Regular feedback, design reviews, and stakeholder inputs helped me improve both design quality and communication—key to delivering a solution aligned with user and business needs.
🛠️ Cross-Functional Collaboration
:
Working closely with the in-house dev team allowed us to align on interactions and flows, enhancing design accuracy while deepening my understanding of technical feasibility.
My Role
As part of a focused two-member design team, I led the experience strategy, component structuring, and visual direction for the SRMACS mobile app while mentoring a junior designer. Together, we designed layout systems, wireframes, and high-fidelity screens that reflected Srikara Cooperative Society’s values of trust, transparency, and simplicity. Collaborating closely with product and development teams, we ensured the design vision was consistently executed and user-centric decisions guided the project.
Project Brief
Srikara Cooperative Society is a community-driven financial institution serving individuals and small businesses in India, known for its transparent and accessible services, Srikara aims to empower customers through responsible lending and savings.
To support its growing user base, we designed SRMACS, a mobile app that digitizes key services—allowing users to track loans, view payments, and manage their finances on the go.
⚡️ The Challenge: Simplifying finance for semi-digital users
The app needed to be clear, trustworthy, and easy to use for customers with limited digital experience—while aligning with Srikara’s values and operational structure.
Observation
75% User Preferred Mobile
Most customers chose the app over in-person visits for managing loans and payments.
65% First-Time Digital Users
A large portion of users were new to financial apps, highlighting the need for intuitive design.
75% Engaged with Reminders
Payment notifications significantly improved on-time repayment behavior.
Result
After multiple feedback rounds and iterations, we launched the SRMACS app—designed to be clear, accessible, and user-friendly. It offers a seamless experience across Android and iOS, allowing users to track loans, repayments, and collections with ease.
Seeing the app go live and actively used by customers was incredibly rewarding. The design not only simplifies financial management but also reflects Srikara’s core values of transparency and trust.
View here : https://apps.apple.com/us/app/srmacs/id6737453587
Impact
The launch of the SRMACS app led to significant, measurable improvements in both user behavior and business outcomes. By designing for clarity and simplicity, we directly influenced key performance indicators:
60% Faster Task Completion
Simplified flows helped users quickly access loan details and history.
85% User Satisfaction
Intuitive navigation and transparent data built trust and confidence.
70% Increase in On-Time Payments
Clear repayment reminders and schedules encouraged timely behavior.
Stronger Digital Adoption
First-time users adapted easily, reducing dependency on branch visits and agents.
Takeaways
🤝 Design-to-Development Handoff
:
I ensured a smooth handoff by keeping Figma files organized, naming layers clearly, and sharing detailed specs—helping developers efficiently implement the design across both Android and iOS.
🌟 Practice Makes Progress:
Regular feedback, design reviews, and stakeholder inputs helped me improve both design quality and communication—key to delivering a solution aligned with user and business needs.
🛠️ Cross-Functional Collaboration
:
Working closely with the in-house dev team allowed us to align on interactions and flows, enhancing design accuracy while deepening my understanding of technical feasibility.
My Role
As part of a focused two-member design team, I led the experience strategy, component structuring, and visual direction for the SRMACS mobile app while mentoring a junior designer. Together, we designed layout systems, wireframes, and high-fidelity screens that reflected Srikara Cooperative Society’s values of trust, transparency, and simplicity. Collaborating closely with product and development teams, we ensured the design vision was consistently executed and user-centric decisions guided the project.
Project Brief
Srikara Cooperative Society is a community-driven financial institution serving individuals and small businesses in India, known for its transparent and accessible services, Srikara aims to empower customers through responsible lending and savings.
To support its growing user base, we designed SRMACS, a mobile app that digitizes key services—allowing users to track loans, view payments, and manage their finances on the go.
⚡️ The Challenge: Simplifying finance for semi-digital users
The app needed to be clear, trustworthy, and easy to use for customers with limited digital experience—while aligning with Srikara’s values and operational structure.
Observation
75% User Preferred Mobile
Most customers chose the app over in-person visits for managing loans and payments.
65% First-Time Digital Users
A large portion of users were new to financial apps, highlighting the need for intuitive design.
75% Engaged with Reminders
Payment notifications significantly improved on-time repayment behavior.
Result
After multiple feedback rounds and iterations, we launched the SRMACS app—designed to be clear, accessible, and user-friendly. It offers a seamless experience across Android and iOS, allowing users to track loans, repayments, and collections with ease.
Seeing the app go live and actively used by customers was incredibly rewarding. The design not only simplifies financial management but also reflects Srikara’s core values of transparency and trust.
View here : https://apps.apple.com/us/app/srmacs/id6737453587
Impact
The launch of the SRMACS app led to significant, measurable improvements in both user behavior and business outcomes. By designing for clarity and simplicity, we directly influenced key performance indicators:
60% Faster Task Completion
Simplified flows helped users quickly access loan details and history.
85% User Satisfaction
Intuitive navigation and transparent data built trust and confidence.
70% Increase in On-Time Payments
Clear repayment reminders and schedules encouraged timely behavior.
Stronger Digital Adoption
First-time users adapted easily, reducing dependency on branch visits and agents.
Takeaways
🤝 Design-to-Development Handoff
:
I ensured a smooth handoff by keeping Figma files organized, naming layers clearly, and sharing detailed specs—helping developers efficiently implement the design across both Android and iOS.
🌟 Practice Makes Progress:
Regular feedback, design reviews, and stakeholder inputs helped me improve both design quality and communication—key to delivering a solution aligned with user and business needs.
🛠️ Cross-Functional Collaboration
:
Working closely with the in-house dev team allowed us to align on interactions and flows, enhancing design accuracy while deepening my understanding of technical feasibility.